Fairtrade PR and Marketing Campaigns

A collection of images showcasing successful media relations and marketing projects. These images capture the essence of effective communication and positive media coverage. They include the Fairtrade 'Be Fair, Do Sustainable' campaign using outdoor billboards, which is nationwide. Fairtrade - like most charities - is story-rich which helped with its hugely successful Fairtrade Fortnight and Fairbruary campaigns. I secured several broadcasting interviews for the organisation's executive director in addition to many print and online articles, exceeding their expectations and bringing results for the brand, Fairtrade campaigns and building greater trust with the media while also making positive steps as part of a thought leadership strategy.